Tag Archives: social networks

Mark Zuckerberg: Social is THE Feature

Mark Zuckerberg, CEO of Facebook, predicts that “social” will rethink industries such as TV, news, music and film.

The clip is a bit long.This is my summary of his key points:

Facebook started their photo product after big names like Flickr were established. Facebook first photo-sharing service was very simple and lacked features like high resolution or sorting, that were available elsewhere. However, you upload a photo and all your friends get it. That is powerful and engaging.

Facebook realized that “the social feature was most important that all the other features put together.” […] “Social rethinks the whole space.”

That is why Facebook makes the platform open for others to build on. Zynga, Playfish and Playdom are examples of gaming companies built entirely on Facebook. Surprisingly, Zynga’s market value is larger than EA’s!

In Zuckerberg’s words, “gaming is just the first vertical to tip” as it happened in many platforms before. Game apps on iPhone and iPads are the most popular. Even for the early PC, one of the things that got PCs to homes were games.

What are the next verticals to come? TV, music, news, movies. Zuckerberg predicts “In 5 years some of these verticals will be completely rethought and their business rebuilt.”

Zuckerberg did not mention Telecom, but hasn’t Facebook already changed the way we communicate? Will “social” transform telecoms even further?

Video found via the Silicon Alley insider.
It is a one hour clip. See minute 16:50 for the topic in this post.

Searching for the Mobile Killer App

Apple App Store and Android App Market are bringing more spotlight than ever to the applications for mobile handsets. Though a vast number of applications already exist for Windows Mobile, Blackberry or Symbian, developers are working hard to write the next killer app on the iPhone and Android platform.

What criteria should guide developers when designing the next mobile killer app? Here are some suggestions of the ingredients a mobile killer app better have:

  • Useful. There must be a clear value to the user. What problem does the app solve? How is people impacted? Who/how many are impacted?
  • Usability. User experience first. Simple, fast and engaging.
  • Immediacy. Must be useful here and now, where and when I need it.
  • Context-Aware. Intelligent enough to know where are you, with whom, what are you doing (on a call, or a meeting) , your weather, and have the app behave accordingly.
  • Viral / Social. Know your community and your friends.
  • Coolness. Beautiful, elegant and enjoyable.

To these criteria, add this principle: “The innovation […] is not that they let us do something new, but that they allow us to do what we already do better, more often, in more places and more quickly.” -Joshua Porter

I let you test which winners of the Android Developer Challenge I do not have these ingredients nor follow that principle:

  • cab4me: “Ever been looking for a cab? cab4me is the answer. Anywhere. Anytime.”
  • CompareEverywhere: “Shop smarter using your phone. Compare prices, read reviews, and connect with local stores.”
  • Ecorio: “Ecorio automatically tracks your mobile carbon footprint, suggests transit and carpooling alternatives and lets you stay carbon neutral by offsetting your trips easily.”
  • GoCart: “Scan a product’s barcode with your phone’s camera and view all the best prices online and at nearby, local stores.”
  • Life360: “From major natural disasters to little things like your child wandering away at the mall, there is a lot you might worry about. Life360 can help.”
  • Locale: “Locale is an advanced settings manager that automatically changes your phone’s settings based on conditions, such as location.”
  • PicSay: “Easy to use image editor that enables you to quickly personalize your pictures and share them with friends or photo sites.”
  • Softrace: “Turn your workout into a thrilling race and challenge the world in real time.”
  • TuneWiki: “TuneWiki Social Media Player, is an advanced player, featuring synchronized lyrics for audio or video, translation, music maps and a social network.”
  • Wertago: “The mobile application nightlifers have been waiting for. Find the hottest parties in town and connect with friends and others all night long.
  • Compare to the the top apps downloaded from Handango for Blackberry, Palm, Windows Mobile and Symbian, and judge where is the future and where the past. No wonder Nokia is setting a Symbian app challenge.

    Two links to nice mobile apps videos and the latest of TechCrunch on App Market:
    GoCart clip
    Google Maps for Mobile
    A Sneak Peak At The Android App Market
    What Is The Deal With This Stupid Lighter iPhone App?
    This Lighter App shows the powers of location and social network combined. It is a successful App and the only ingredient that is missing from the list above is “useful”!

    Update: Six iPhone applications that combine location and social networks, in TechCrunch

    Google brings Social Networks to small Websites

    Google presented yesterday Google Friend Connect. This new product enables to any Website to add Social Networking features. The video below is quite illustrative:

    By simply copy and paste of code, any webmaster of a small website can add social capabilities to his site. In the video you see the example of Love Da Guacamole site. By adding a few gadgets from Google Friend Connect, the Love Da Guacamole site users can leave comments and ratings, share pictures and invite friends, all using their Google identity (or any other from Open Social sites, as Yahoo) and adding friends from their preferred social network (Facebook, LinkedIn, etc)

    While MySpace and Facebook provide APIs aiming at enriching their existing profiles, Google is providing easy tools for small and medium websites to benefit from Social Networks and drive more traffic to them. Many small & medium websites use Google AdSense to manage their advertisement. Therefore the more traffic these tools drive, the more ads that Google will place in these sites. It is a win-win. Google wins, the small website win too. Hundreds of thousands of sites will be able to enjoy the viral benefits of Social Networks with Google Friend Connect. Once more, thanks Google!

    Note: Not so fast… Google Friend Connect is only pre-released. You will have to wait a little more to put it in your site, unless you are one of the few white-listed developers.