Tag Archives: satellite

Pay-TV Market in Spain: IPTV wins

One out of two new Pay-TV users in Spain sign up with Telefonica’s IPTV service, Imagenio. Orange IPTV Service is the second one attracting new users with a 21% share in 2007. The table below is based on data from Spanish business newspaper, Expansion.

If we classify by technology, the table shows that 70% of the new Pay-TV users choose IPTV (Telefonica, Orange), 22% Cable (Ono, TeleCable, R, Euskaltel) and only 8% opt for Satellite (Sogecable).

By providing interactivity and on-demand services such as Catch-up TV, IPTV is quickly taking market share from satellite. New services, like watching the next chapter from popular TV series before its broadcast, are bringing users to IPTV and Cable. Interactive TV services are in its infancy, so expect new killing apps coming.

The Triple-play bundle with voice and broadband is also an advantage that IPTV and Cable operators are exploiting, to win users to Satellite.

Mobile TV: Technology choices

Mobile TV

DVB-SH might have been the last standard to arrive on Mobile Broadcast TV technology, but it is showing strong advantages compared to DVB-H, the most extended standard in current trials well ahead of proprietary MediaFlo.

DVB-H (Digital Video Broadcast-Handheld) is an evolution of the exisiting DVB-T (Terrestrial), the current standard for all Terrestrial Digital TV deployments accross Europe. As its predecessor, and as analogue broadcast, DVB-H uses the UHF band.  As the same radio spectrum band is used, DVB-T repeater sites and antennas can be reused for DVB-H, which makes DVB-H a good choice for broadcasters that already have a DVB-T network and want to enter Mobile TV.

DVB-SH (Satellite Handheld) is the latest evolution of the DVB-H standard, that brings a hybrid approach Satellite and Terrestrial, and uses the S-band, reserved in many countries for satellite services.

On one side, satellite easily brings ubiquitous coverage for large multi-country regions. On the other, one of the big advantages of DVB-SH is that the S-band is adjacent to the 2GHz band used by UMTS 3G mobile networks. That makes DVB-SH an optimal choice for Mobile Operators to provide Mobile TV, as in this case Operators will be able to re-use sites and antennas of the existing 3G network. Handset design can also be optimized as a dual-diversity internal antenna system can be used, instead of 2 uncorrelated antennas.

Graham Stephens, CTO at Astro, the biggest Satellite Pay-TV broadcaster in Malaysia, give his insights into DVB-SH, and its advantages. “Trials in France and Portugal are confirming the theoretical predictions”, Graham says.

USA (ICO) will bring the DVB-SH in operation in 2008. Europe expects the first satellite in service in 2009.