Tag Archives: Netflix

HTML5 and Netflix

Netflix explains in this post how they use HTML5 for their UI frontend and logic

HTML5 brings to the table, the freedom to create rich, dynamic and interactive experiences for any platform with a web browser. In fact, we’re also using HTML5 to create the user experience for our iPhone, iPad and Android applications as well

[…] HTML5 […] is delivered from Netflix servers every time you launch our application. This means we can constantly update, test and improve the experience we offer. […] Our customers don’t have to go through a manual process to install new software every time we make a change, it “just happens.”

[…] our world class UI engineers can seamlessly move between working on our website, our mobile experience, and our television-based applications.

This clip shows a sample of how that HTML5-based UI looks on a PS3.

The Netflix Storm

Combine this chart with how Roku, AppleTV, GoogleTV will sell this Xmas, and you have a nightmare after Xmas for Pay-TV and cable operators in US.

Comcast knows well. It is easy to see why they had some peering issues with Level 3 over Netflix traffic increase, and why they want to acquire NBC.

If Apple would strike a deal for live premium sports, the nightmare of cord-cutters would become a reality for Comcast, Time Warner, Verizon and AT&T. Netflix for films, Hulu/iTunes for TV shows, plus live sports. What else do you want for your TV?

Only premium live sports is keeping early adopters to cut the cord. If gone, it would be only a matter of time before the tornado. No wonder TV rights for sport events are so well paid.

Chart via CHART OF THE DAY: Netflix’s Growth Should Scare HBO