Next week in Barcelona we have the yearly Mobile World Congress, the biggest event of the Mobile industry. The theme for this year is “Ubiquitous Mobile Services”, but could have been well re-named as “Ubiquitous transformation”, as the industry is more than ever in a continuous change.
What are the main axes on which the industry is transforming, on which there will be a focus in Barcelona?
- Universal Broadband:Wimax, Long Term Evolution (LTE) and 4G. Femto cells as part of the Digital Home
- IP Transformation: “all-IP” networks are a reality for the transport and the Core Network. Evolution to IMS to enable Multimedia Services blended with Internet and Web 2.0
- Mobile Entertainment: Broadcast Mobile TV, Interactive TV and Advertisement. Monetizing the knowledge of your customers. Enabling UGC
- New business models: MVNO, wholesale, RAN sharing
- New handsets: convergent smartphones (mp3, phone, camera, PDA, video, wifi, email…) with iPhone as a reference, as well as future Android. Also new terminals for specific use bundled with applications: health-care, metering, surveillance, automobile, or Amazon Kindle
Mobile Operators are threatened by smarter phones, and by Internet players, to become dumb pipes or pure Mobile Connectivity Service Providers (MCSP). Many MSPs will show in Barcelona how they are transforming, or planning to, to avoid becoming MCSPs. We will report it from Barcelona next week.