Tag Archives: iPad

Disrupting Updates

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Amazing. The first night that you decide to sit down to write at your desk since the baby was born, and what do you find?

The brand new HP laptop you purchased a few weeks ago is busy installing 1 out of 10 updates!! God knows how long will it take for it to finish. And I wonder, who the hell told Windows that I wanted to waste my time updating right now!!It is ok, I say to myself. Relax, accept the issues as they come. Go take your iPad and write on it. Like in the old times, when you wrote Digital Renaissance on the tablet. The iPad is always ready and won’t disappoint you. Or so I thought, because the only grayed “waiting” icon on the iPad screen this time is Evernote! Evernote is also updating now, just at the time I wanted to use it! For God’s sake. Who on Earth decided that 22.30 is the time to update software when you don’t ask for it?

Forget the iPad! You have the MacBook Air you use for work. It was not what I wanted, because I can’t unplug the HP while updating and I can not shut the lid down or it won’t update. So I try to put both laptops on the desktop. Not the cleanest desktop, and not the most inspiring minimalist environment. And just when I was about to get inspired after the techie things were resolved…. the baby cried. What a wonderful writing session. I am going now to put him to sleep. I hope I’ll be back in a while….

I am back. It took me a while to sleep the baby. I just checked the Windows update: still 8 out 10. I check the iPad, it sure has finished… but what? Now it is not only Evernote that is waiting, the Chrome icon is also waiting to make sure I can not access Evernote from the web either. Thanks good the Mac Book Air is not part of the conspiracy against me writing tonight, so here I go.

You can only wonder how the computing industry has reached so far as to understand speech, recognize faces, propose automatic improvements to photos and videos, and yet computer still don’t get something as simple as not disrupting you with an update just at the precise time you want to WORK!!

Can’t Windows updates, or Apps updates or Antivirus updates or whatever updates stop interrupting you when you want to work? Is is that difficult to achieve? We already know that Microsoft is a true specialist in that area, in forcing you to update and restart your computer whenever they feel like that, without any respect for want YOU want to do with the computer at that time, whether it is important, critical or simply entertaining to you.

A few minutes have passed, and my iPad crashed. Dead. Now I realize the reason why Evernote and Chrome apps were stuck in Waiting was because I ran out of memory space. It seems 32GB is not enough for my apps, regardless I do not take any pictures of videos with the iPad not to consume the precious Apple tiny storage.

Apple sins with “disrupting updates” are clearly not the same kind as of Microsoft. Apple issues have more to do with being stingy. Very stingy. When smartphones continue increasing their power to run heavy software, when their cameras get more an more megapixels, 4K video, slow-motion video and so on, how can Apple still think that a 700 Euro iPhone 6 can live with a miserable 16 GB? These guys are STINGY, GREEDY.

Apple is sitting on a ton of piles of billions of dollars in cash, and is reportedly strategizing on what to do with it. Let me do one suggestion: Apple please return to please your customers, instead of starting to piss them off!

It is ok that you charge more than double the price of what the equivalent device for competitors charges, but at least do not be MISERABLE with memory.  I am pissed at Apple heavy updates eating my memory, forcing me to delete apps every day and forcing me to ignore the camera in the iPad.

If the next iPad does not come with more of the cheap memory you can buy for a few bucks, I swear this iPad that I was just forced to restart to complete those disrupting updates will be my last. As of today I would rather buy an Android device with TONS of cheap storage so that I can actually do things other than get “disrupted” by updates.

The iPad’s Disruption Of The Windows PC Market

Windows PC vs iPad
Chart via Horace Dediu

Now we can actually confirm that the day the iPad was introduced, Personal Computing changed forever.

Two years earlier, 2008 was the year of the netbook. Analysts would doubt whether Steve Jobs was right to dismiss netbooks when he insisted Apple would never launch one.

And once a gain his genius was spot on. In 2010 the iPad created a new category that made netbooks completely irrelevant. The rise of the netbook signaled a need for light computers with long battery duration and just powerful enough for everyday use. Now we know the answer was not going to be just a smaller PC.

The inevitable growth of broadband pipes and services in the cloud are a perfect fit for tablets, phablets and smartphones to become a more and more frequent replacement of laptops in our daily life. In emerging markets the leapfrog to wireless broadband and mobile computing is a reality. It will only accelerate the trend the chart shows.

Microsoft has a big problem with mobile and tablets. Windows 8 is a compromise to address tablets and desktops, but it is not working neither of them. Microsoft faces disruption in the personal computing space they used to dominate. Compromises have never worked well in face of disruption.

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Why iOS is not doing that well in Europe?

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You will find more statistics at Statista

Among all regions, Europe is by far the worst for Apple, as the chart shows. Surprisingly even Windows Phone is getting close to iOS market share in Europe.

The reason is quite simple:

ipad-price-spain ipad-price-US

The price for the lowest spec iPad in US is $499 while in Spain is 499 Euro. For years Apple has maintained a pricing policy where prices for their products in Europe follow the 1 Euro = 1 USD rule. At today’s exchange rate, an iPad costs 36% more in Europe than in the US.

We all know the Apple target client is not price sensitive, but in a Europe in recession with an impoverishing middle class (specially in southern countries) it is not a surprise that Samsung and Android are doing pretty well.

If Apple wants their market share in Europe to resemble US, they’d better change their pricing policy in Europe. Otherwise they risk to be beaten by (shame on you Apple) Windows Phone!

 

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Marketers, do you really consider iPads as mobile?

percentage-of-retail-e-commerce-dollars-spent-via-mobile-devices
You will find more statistics at Statista

Prediction is hard, specially when it’s about the future.

The chart shows the incredible growth of mobile commerce. Excited? Well, not so much. It’s all driven by the iPad. When ten years ago many analyst predicted that mobile-commerce would be the future, few actually meant tablets to be part of the story?

One thing is that Steve Job presented the iPad and the Macbook Air as mobile devices. Another thing is that for digital marketing purposes, analyst consider it so.

Despite sharing the same OS as the iPhone, the use of an iPad is actually closer to a laptop than to a smartphone. I often buy from Amazon using my iPad instead of my laptop, even when at home. Same for online banking. In both cases, I use the original website, not the mobile one. When I am on the go, the iPhone is always with me, but not the iPad. When I am sitting in a Starbucks I may take an iPad, but still, it replaces the laptop rather than the mobile phone.

Categorizing the iPad as mobile is misleading. The use of a tablet differs from. If you are making decisions on your ad budget based on an analyst that categorizes iPad as mobile, think twice.

That said, technology-wise it has a big implication. Kill your Adobe Flash site if you haven’t yet. Just bet on HTML5 for all versions of your site, mobile, tablet, laptop-desktop or TV.

mobilecontentmarketing

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The Reason Why Apple’s Stock Is Sliding

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See those huge growth peaks in 2008, 2010 and 2011? They are the result of two products that changed two industries forever: mobile and personal computing.

The chart just shows what’s normal when you hit a homerun with a product that shakes an entire industry:

– in 2008, it’s the iPhone 3G
– in 2010 and 2011 it’s the iPad and iPad 2

You can only get that type of growth when you launch a new product that creates a new market category by itself.
Is the current growth of “only 20%” a sign that Apple is losing its mojo? No.
Can you expect Apple to grow at 70-80% YoY as they did in the past without releasing a new breakthrough product? No.
Is there any product in the pipe with such a potential? I don’t think so. TV is in the radar, but I wouldn’t bet on it to be as big. Google/Youtube seems in better position to disrupt TV — and I don’t mean Google TV.

Apple’s stock price has dropped 35% since September, reducing in $250 billion the company’s market cap.

The market is just coming to terms with the fact that you don’t change an entire industry as big as mobile and personal computing every couple of years.  Not even if you are Apple. The growth Apple had was exceptional, and you can’t expect it to continue at that rate just with new versions of iPhones, iPads and Macs.

Anyway, a 20%+ growth YoY without any new bomb product, is a growth most companies only dream of. And Apple mindshare of higher-income customers looks intact.

 

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Apple and 1984

The chart posted under the title Android Phones Will Sell Well This Holiday Season might have been done to show that consumers still buy more computers than iPads and more smatphones (non-iPhone) than iPhones. But think twice…

Are you saying that 18% of people will buy an iPad vs 20% buying a computer? Almost as many iPads as computers! many of which will be Macs!!
Are you saying that 13% will want an iPhone, vs 19% any other phone, when the iPhone is only available in one single carrier in US?
Are we comparing the iPad to the total consumer computer industry (which includes a healthy portion for Apple)?
Are we comparing a single phone model in one carrier to the rest of smartphones across all carriers?

How far are we from complete domination by Apple?
How far are we from an Apple world, just like 1984, guided under our beloved master Steve Jobs?

I would not be surprised that in a few years kids start asking why we named a fruit after the name of the maker of the iPad.

[Chart] Apple Makes HTML5 Video Grow

With more than 7 million iPads sold in a few months, no one doubts that the iPad has forever changed personal computing. The chart, via the Business Insider once again,  shows the growth of HTML5 video this year, which is clearly driven by the iPad and its lack of support for Flash.

Adobe must be  worried. From total dominance of online video to “No Flash? No worries“.