If Internet is a great tool for entrepreneurs to test business ideas, YouTube is becoming the natural place to disclose inventions and test their relevance.
Leslie Berlin, a Silicon Valley historian, writes If no one sees, it is it an invention? for NY Times. Leslie explains that inventors have found in YouTube the right tool to make their inventions known and test whether those are worth any attention.
The video of Johnny Chung Lee (see above) where he explains how to use the Wii Remote to track your head to create a Virtual Reality display has been seen more than 6 million times! He has now been hired by Microsoft for their entertainment and devices division. And that has been a good hire, because the invention and how he explains it in the video are outstanding.
Two ideas from Mr. Lee extracted from the NYTimes article:
- Mr. Lee chooses his projects based on the “work-to-wow” ratio. “I want to get the biggest wow for the smallest amount of work,” he explains.
- “Would providing 80 percent of the capability at 1 percent of the cost be valuable to someone?” If the answer is yes, Mr. Lee says, pay attention. Trading relatively little performance for substantial cost savings can generate what Mr. Lee calls “surprising and often powerful results both scientifically and socially.”
YouTube is definitively becoming another great tool for Open Innovation. Ideas are shared faster and better than ever, and inventors as Mr. Lee even provide their code in their websites.
By the way, watching the video and reading about Mr. Lee’s ideas, and mixed with the announcement of Microsoft Surface to bring a Touchless interface, I have no doubt that in 5 years we are going to be interacting with computers and consumer electronics in a very different way.