You will find more statistics at Statista
Digital Marketing and Digital Communications have been so far the little arms of the Marketing and Communications departments.
It is now time to kill Digital marketing and Digital Communications. Because now everyone in Marketing and Communications should understand Digital. Digital is no longer the rare species. Digital is emerging as the future in Marketing and Communications.
The world has changed. Growing kids ignore the once powerful world of print and traditional media. You too can ignore the chart above at your own risk, but Digital is taking over offline media, very quickly.
Many top executives in Marketing and Communications still come from traditional media. Some of them treat their digital teams as those guys that manage this thing they don’t actually understand well and they don’t actually care much.
Some of them still love press clipping from print papers and magazines as their lens to see the world. They need to change or they will be changed.
As the well-respected spanish newspaper director Pedro J. Ramirez put it: “For news, the future will be digital or won’t be.”