Archive for the ‘Media & New Economy’ Category

It Is Time for Renewable Energy

Saturday, June 21st, 2008

The high prices of oil in the seventies stimulated the research for alternative sources of energy. Nuclear power plants emerged as a very cost-effective energy source, though always controversial. Windmills and solar plants were in their infancy and too inefficient, while hydroelectric plants, apart from the high environmental ...

The First Step for Mobile TV is Free-To-Air

Tuesday, June 17th, 2008

Internet and Software companies know it well: mass adoption comes first, revenues will come later. It is what Chris Anderson calls Freeconomics. When the marginal cost of every new subscriber is close to zero, free is the way to go: Freemium, Ads or Cross-subsidize models can later monetize a massive ...

Cool Mobile Ads with Augmented Reality

Friday, May 30th, 2008

There is a lot of buzz about mobile advertisement, but the truth is that the current Mobile Marketing campaigns based on SMS are closer to spam than to a valuable service for the customer. Here is a new technology that makes mobile ads a richer experience: Augmented Reality for Mobile From ink ...

If iPhone is a revolution, wait to see Android

Wednesday, May 14th, 2008

Google has disclosed 46 of the 50 winning Applications of the first Android Developer Challenge. Each of them wins a prize of $25.000. You can see the complete Applications list at Google Android Developers blog and see a selection of ten favorites from TechCrunch and ReadWriteWeb . Here is ...

Broadcast or Unicast Mobile TV? Both

Thursday, May 8th, 2008

Mobile TV continue to expand in Asia, Europe and US. AT&T just launched a broadcast Mobile TV service, offering 10 channels for $15 a month. Verizon launched their service one year ago. In Italy UMTS mobile operator 3 (Hutch group) is the most successful commercial launch in Europe for Broadcast ...

Mobile advertisement or mobile spam?

Tuesday, April 29th, 2008

Advertisement can be an important source of revenue to Mobile telcos. And 2008 can be the year where it takes off at last. Still some of the mobile ads practices risk to be perceived as spam, specially SMS ads, where the telco should protect users with spamming filters. While Mobile TV ...

Internet TV or IPTV? Who will win the battle?

Monday, April 28th, 2008

While Internet TV enjoys the hype, the reality is that Telco's IPTV is growing steady, while Apple and Amazon keep mum on their movie download service numbers. Every week we have news of players entering Internet TV or existing players reinforcing their offers. This week ReadWriteWeb reports news fron Netflix with ...

Nokia Comes With Music

Wednesday, April 23rd, 2008

Nokia keeps its race with Apple to reach agreements with the record labels, in order to bundle content with the sale of devices. NY Times, Nokia signs Sony BMG for Free Music Offering, reports that Nokia will offer 12-month access to music downloads from SonyBMG catalog, to buyers of Nokia music ...

Behind the scenes of Obama Girl

Tuesday, April 22nd, 2008

The videos of BarelyPolitical.com are becoming more and more funny, and more and more seen. One dutch TV channel interviewed these guys As Ben Relles describes, this would not have been possible in 2004, even if Internet was already extremely popular by then. This phenomenon today is empowered by Web 2.0, and ...

Mobile Music keep growing in Japan

Sunday, April 20th, 2008

Thanks to KDDI Lismo music service, 90% of the digital music sales in Japan comes from mobile, according to Wireless Watch Japan. The Record Industry Association of Japan (RIAJ) has reported 2007 figures, with total sales increasing for third year in a row, and with an spectacular 91% increase in ...