Category Archives: General

4 Forces of Disruption

These are the four major forces shaping our world, driven mainly by the result of years of tremendous technological, social and medical improvements all around the globe:
1. The Growth of Emerging economies and of their urban middle class, derives in a different global consumer landscape.
2. The Internet of Things: growing automation will increase productivity, and as a side effect it will change jobs for both knowledge and physical work.
3. An aging World: We live longer, and that will bring new market opportunities and new social challenges.
4. Global Connections: supporting an increase in trade, people mobility and markets volatility.

The growth of Internet is the direct engine behind two of this forces and a significant enabler for the other two, making clear that the beginning of the 21st century will be known in History as the Digital Revolution that brought us into a Digital Era.

Money & Business

Money is a by-product of success, and it is a means to achieve success. It’s not a goal.
—Nick Denton, Gawker Media

Why it is time to kill Digital Marketing

ad-pages-sold-by-news-magazines
You will find more statistics at Statista

Digital Marketing and Digital Communications have been so far the little arms of the Marketing and Communications departments.

It is now time to kill Digital marketing and Digital Communications. Because now everyone in Marketing and Communications should understand Digital. Digital is no longer the rare species. Digital is emerging as the future in Marketing and Communications.

The world has changed. Growing kids ignore the once powerful world of print and traditional media. You too can ignore the chart above at your own risk, but Digital is taking over offline media, very quickly.

Many top executives in Marketing and Communications still come from traditional media. Some of them treat their digital teams as those guys that manage this thing they don’t actually understand well and they don’t actually care much.

Some of them still love press clipping from print papers and magazines as their lens to see the world. They need to change or they will be changed.

As the well-respected spanish newspaper director Pedro J. Ramirez put it: “For news, the future will be digital or won’t be.

 

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Do you ever wonder if it’s time to quit your job and start your own business?

digital_renaissance_kindlecover

So does the main character in this book.

Digital Renaissance is a story about a young engineer that finds his dream job in a startup accelerator in Shanghai. Soon he discovers he is working for the dark side. Things get worse when a colleague dies in strange circumstances.

It’s a story about being true to yourself and standing for your own beliefs.

Until March 20th, Digital Renaissance goes from $5.99 to $0.00. Don’t miss the chance to download it for free.

Enjoy reading!

You do NOT need a Kindle to read the book! You can still read it for free on any computer or tablet using Amazon’s free software available here: http://amzn.to/13aluuF

The Reason Why Apple’s Stock Is Sliding

applecharts-growthyoy

See those huge growth peaks in 2008, 2010 and 2011? They are the result of two products that changed two industries forever: mobile and personal computing.

The chart just shows what’s normal when you hit a homerun with a product that shakes an entire industry:

– in 2008, it’s the iPhone 3G
– in 2010 and 2011 it’s the iPad and iPad 2

You can only get that type of growth when you launch a new product that creates a new market category by itself.
Is the current growth of “only 20%” a sign that Apple is losing its mojo? No.
Can you expect Apple to grow at 70-80% YoY as they did in the past without releasing a new breakthrough product? No.
Is there any product in the pipe with such a potential? I don’t think so. TV is in the radar, but I wouldn’t bet on it to be as big. Google/Youtube seems in better position to disrupt TV — and I don’t mean Google TV.

Apple’s stock price has dropped 35% since September, reducing in $250 billion the company’s market cap.

The market is just coming to terms with the fact that you don’t change an entire industry as big as mobile and personal computing every couple of years.  Not even if you are Apple. The growth Apple had was exceptional, and you can’t expect it to continue at that rate just with new versions of iPhones, iPads and Macs.

Anyway, a 20%+ growth YoY without any new bomb product, is a growth most companies only dream of. And Apple mindshare of higher-income customers looks intact.

 

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Why a novel on startups?

I admit it. I read far more non-fiction than fiction. That doesn’t mean I have not read my own doses of Asimov, Crichton or Forsyth. So, why my first book is a novel?

On one side because it’s more fun. You are the Creator of the world in your story. It is not that you command what happens in the story (I couldn’t), but you do become the instrument through which characters come to life, and action happens.

On the other side, Asimov used to say that it is more difficult to write fiction than non-fiction. I hate to say I love challenges and that influenced me to pick the fiction path — not the less transited though.

But mainly writing fiction gives you the opportunity to have your characters argue on ideas which don’t have a simple answer. And this story gave the ‘guys’ the chance to talk about startups, about open source, about patent trolls, about new mobile app ideas and specially about what moves most entrepreneurs: the dream to change the world.

I couldn’t have talked about all those diverse points, and some more I made about human matters as love and finding yourself, without the excuse of Mike and his journey in Asia.

For me it was really fun to write. I hope it is as fun to read for you.

If that’s the case, let me know
@JoseMCansado

A story about a dreamer that wants to change the world.
After joining a startup accelerator, Mike Marquez comes across an algorithm that can change music creation forever. But soon he will find he is working for the dark side.

The fist fiction work of Jose Miguel Cansado is now on Amazon.
You can get a free pdf sample here.

Abundance: Our way out of Crisis

It takes a good crisis to get us going. When we feel fear and we fear loss we are capable of quite extraordinary things.
                                             Paul Gilding, TED February 2012

This quote is the only point I like from Paul Gilding’s talk “The Earth is full”.  His other point in the talk is basically that “we can not have infinite growth in a finite planet.” It is a pessimistic view of our world through the lens of scarcity.

In contrast, I find the idea of Abundance fascinating. The talk of Peter Diamandis is an eye-opening cry of optimism. In this decade we will see the development of the technologies that promise a future of abundance like never before. In fact, it is hard to realize that we are already living that period despite the gloomy news in the media. See his TED talk here:

The technologies with exponential growth that will lead us to abundance are, as listed by Diamandis:

  1. Infinite Computing (Cloud)
  2. Sensors & Networks
  3. Robotics
  4. 3D Printing
  5. Synthetic Biology
  6. Digital Medicine
  7. Nanomaterials
  8. Artificial Intelligence

Those technologies, combined with Open Source and Do-It-Yourself movements are empowering small teams to achieve what a few decades ago only large organizations could. On top of that, techno-philantropist are taking the scene to fund projects that address big human challenges. The Rising Billion of People entering the global economy as they get access to Internet is another force. We should see it as both a potential market and a source of innovation itself, rather than a problem to compete for the “scarce” resources in our finite planet.

More than scarcity of resources, I see two main risks that could jeopardize this extraordinary decade: corruption and social injustice. These are the topics our politicians need to focus on.

  • Put innovation before the interests of lobbies to protect existing industries.
  • Promote social measures to to make sure we all participate of the riches of our era.

There is more detailed information and inspiration in the book written by Diamandis and Steven Kotler.  I find this an inspiring book for these times.