Archive for the ‘Biz Books’ Category
Sunday, March 2nd, 2008
New economy is a term that became popular during the years of the Internet bubble. Although the term is now less used, there has never been before a better understanding of the disruptive forces transforming our economies and some industries.
Chris Anderson and his book The Long Tail provide excellent insight ...
Posted in Biz Books, Media & New Economy, TOP Popular Posts | 3 Comments »
Friday, January 18th, 2008
Once more Guy Kawasaki's blog writes an illustrative post on a book and the ideas of its author. In this case, the book is Presentation Zen by Garr Reynolds. Here just a summary of questions from Guy and answers from Garr.
Q: What make a presentation stick?
A: ...sticky, compelling, and memorable ...
Posted in Biz Books | No Comments »
Thursday, December 27th, 2007
If you had to choose your favorite three books for each of nine MBA topics - Marketing High Tech, Innovation & Entrepreneurship, Strategy, Management, General Marketing, Communications and Selling -, which ones would you pick?
Here is my selection for a basic business library.
Your comments and your favorites are welcome.
Posted in Biz Books | No Comments »
