These are the four major forces shaping our world, driven mainly by the result of years of tremendous technological, social and medical improvements all around the globe:
1. The Growth of Emerging economies and of their urban middle class, derives in a different global consumer landscape.
2. The Internet of Things: growing automation will increase productivity, and as a side effect it will change jobs for both knowledge and physical work.
3. An aging World: We live longer, and that will bring new market opportunities and new social challenges.
4. Global Connections: supporting an increase in trade, people mobility and markets volatility.
The growth of Internet is the direct engine behind two of this forces and a significant enabler for the other two, making clear that the beginning of the 21st century will be known in History as the Digital Revolution that brought us into a Digital Era.