Monthly Archives: March 2013

Are you doing what you love right now?

You do not need to be a millennial to ask yourself that question.
The digital revolution has brought an era where rules are changing and change is the rule.

Social Media gives a loud voice to independent artists, to social activists, to entrepreneurs. It is a Digital Renaissance.

Though it can be a long and tough way, it has never been easier to become an Indie artists or a social entrepreneur: musicians, authors, film-makers, graphic designers, app developers, DIY rocket scientists…

Millennials do not work just for money and status. They want to make a difference. They want to change the world for better.

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Why are Ad Rates still that high for Print Media?

chart-of-the-day-ad-rates

You cannot measure the real views,
You cannot measure or track the response from the viewer,
You cannot make it interactive,
You cannot personalize to a profile, not even to a microsegment,
You cannot do remarketing,
Yet… you, marketers, still pay more for Print Media Ads. Far more.*
Why?

The reason men oppose progress is not that they hate progress, but that they love inertia.
Elbert Hubbard (1856-1915)

Nowadays, would Wanamaker allow not to know which half of his ad money is wasted?**

* According to the chart from Business Insider the Cost-per-mille (CPM) of Newspaper ads is around 10 times the CPM of Desktop/iPad ads —and about 50 times the mobile CPM.
** “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker (1838-1922)

*** You can write the exact post for traditional TV ad rates Vs. Online Video ad rates.
Can any marketer explain why the insistence of making Wanamaker’s quote remain true 100 years after it was made?

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Do you ever wonder if it’s time to quit your job and start your own business?

digital_renaissance_kindlecover

So does the main character in this book.

Digital Renaissance is a story about a young engineer that finds his dream job in a startup accelerator in Shanghai. Soon he discovers he is working for the dark side. Things get worse when a colleague dies in strange circumstances.

It’s a story about being true to yourself and standing for your own beliefs.

Until March 20th, Digital Renaissance goes from $5.99 to $0.00. Don’t miss the chance to download it for free.

Enjoy reading!

You do NOT need a Kindle to read the book! You can still read it for free on any computer or tablet using Amazon’s free software available here: http://amzn.to/13aluuF

Why as a consumer you prefer OTT

DigitalConsumerSpending

Digital Consumer Spending for a cord-cutter.

I spend $40 a month on fixed broadband. That includes a bundle for voice minutes that you can’t opt out of.

On mobile I pay another $40 a month. You get a bundle of 500 minutes and mobile broadband for 500MB. I’d like to opt out voice, but I do not dare to because mobile networks coverage is far more reliable for voice than for data, and because of the cap in mobile data. That might change one day with LTE.

But I digress, let me go to he point. At $80 a month, you pay almost $1000 a year to a telco for connectivity —although that includes voice too.

How much do you pay for the services that connect you to friends, store your files, let you share your photos, videos, ideas? In other words, how much do you pay for Gmail, Dropbox, Google Drive, YouTube, Maps, iCloud, Whatsapp, Instagram, Skype, Twitter, Facebook and Linkedin? Most likely you pay zero, unless you are one of the few paying premium upgrades.

And the best part about all these Internet Services from the cloud, is that no matter what telco you choose to churn into, all those services follow you. Without any migration, without you noticing any impact.

Why would you want any of these services to be attached to a telco? Why would you want to hinder your bargaining power for the bulk of your digital expense, connectivity?

If your services are over-the-top (OTT), decoupled from any telco, you are free to bargain for a lower price for those $1000 a year you pay them. As a consumer, you prefer the telco to be a commodity. That gives you buying power.

Add to that a history of telcos abusing on roaming fees or with the expensive mobile data packages of early days. For many people, the perception is that telcos charge you for what Internet players give you for free. Leave aside that Internet startups have beaten corporate R&D departments on innovation, seen from the consumer angle.

Consumers see OTTs as a way to counter balance the historical telco power. Same goes for Cable.

This is bad news for telcos, in the long run. As of today, telcos still grab the biggest piece of consumer spending in Digital. The problem in the long run is that as connectivity gets commoditized, all the new services with their promising revenue will be OTT.  For a telco there are two options, either playing the OTT game too, or prepare to run the business as a pure utility.

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