iPad: MultiScreen Beyond the Three Screens


If the rumors about Apple’s upcoming “iPad” are true, prepare for the next revolution after the iPhone. Jeremy Horwitz says the iPad could have a 10.7″ screen with an iPhone 3G-like design, runs iPhone OS, will come in two flavors with and without 3G, 720p resolution and with all media, gaming, eBook and web functionality of the iPhone.

As the rumor goes, Apple would announce it in January 2010 and ship in May-June.

Why would the iPad be revolutionary?

Ever heard about Multiscreen? So far the media industry talked about Multiscreen referring to “the Three Screens”: TV, PC and Mobile. Even Nielsen, the reference company for audience measurements, publishes its quarterly ” Three Screens Report”, tracking media consumption on TV, PC and Mobile. The latest report coincidentally highlights the increase in ¨multitasking¨, that is, web browsing while watching TV (57% of consumers does it at least once a month).

An iPad would be a device ideal for “multitasking”, where the multiscreen concept shifts to multiple screens at the same time, enriching how media in consumed. Expect some apps to turn the iPad into a Multimedia Remote Control, where you can navigate through the Program Guide (EPG) and choose what to see. Zapping could be done on the iPad, previewing the channels without annoying all the family changing channels on the main TV. Broadcast of live Sports events are also ideal to have the iPad as a secondary screen to access stats, classification, players profile, replays  or multiple view angles, with simple finger controls. Not too mention interactive TV applications, with much richer interaction on a tablet than on any current form of remote controls.

The iPad is also an ideal portable screen for video, for web browsing, for home automation remote control and as the eBook reader that Amazon must be scared about.

More on the iPad:
Rebooting the Book (One Apple iPad Tablet at a Time) – O’Reilly Radar
IPad Rumors Abound! Apple To Announce On January 19! Device Shipping In May! – TechCrunch
The coming tablet wars – TechCrunch

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