DVRs Go Mainstream, but for how long?


The Silicon Alley Insider Chart of the Day (above) shows the great curve of DVR (Digital Video Recorders)  adoption in US, where almost one in three households already have one. This poses a threat to the advertising model of broadcast TVs, as DVRs are commonly used to fast-forward ads.

DVRs are clearly growing, but for how long? Take the analogy of answering machines. In the 80s and 90s, everyone had an answering machine at home. Then Voicemail Service arrived, managed by the telco, and now answering machines are not sold anymore.

Similarly network PVRs, or even further, Catch-Up TV, make the DVR at home irrelevant. Why program the DVR to record a show, when you can have it from the Catch-up catalog when you want and where you want, accessible from a laptop or a mobile handset?

And the good news for telcos and content owners: with a Catch-up TV service, you take back the control of ads.

It is the Hulu model taken to the three screens (TV, PC and mobile). If you have Hulu, why would you want to record a show in your DVR? why would you want a DVR at all if the content is always there available?

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