iPhone 3G, the Revolution Goes On

The iPhone Revolution goes on, only faster.
No more “wait for 3G” effect. Half the price. Going truly global to 70 countries. Built-in Wifi and GPS. Do not be surprised when Apple double their forecast and sell 20 million units in 2008.

Apple wants to achieve full dominance of the mobile phone. Not only they will sell songs through iTunes, Apple will also sell games and applications through the App Store and will offer network applications with MobileMe.

AT&T will be happy to steal from competitors thousands of users enchanted by the allure of iPhone, willing to sign data plans that will boost their ARPU. It is a step forward to the dump pipe model, but in the short time AT&T ARPU will increase, and they might be thinking better cannibalize my own future, than letting competition do it.

What is so revolutionary about iPhone?

Design, Simplicity and Usability. Pure Apple play. Place better experience ahead of more features.

My friend Sachendra posted a great slide-pack on User Experience. See it below and judge iPhone usability for yourself.

Many explanations have been given in the past about the lack of success of Mobile Internet: expensive, opaque data rates, too small screen, etc. But the main failure was on the traditional handset vendors: lack of usability. Nokia, Sony Ericsson or Motorola are amazingly unfriendly compared to iPhone and to some the of the newest Windows Mobile devices. Google are also great in designing usable applications. So chances are Android will follow iPhone’s revolutionary path.

Previous related posts:
iPhone at $199? Why not? June 2nd, 2008
Why should AT&T sell iPhone at $199 April 30th, 2008

One thought on “iPhone 3G, the Revolution Goes On

  1. Jose Miguel Cansado Post author

    “When technology delivers basic needs, user experience dominates” -Don Norman
    “The innovation […] is not that they let us do something new, but that they allow us to do what we already do better, more often, in more places and more quickly.” -Joshua Porter

    iPod, iPhone, Macs, Blackberry or Google successes are based on these findings.

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