Apple success in the consumer market, with Macs winning market share positioned as high-end stylish computers and iPhones revolutionizing mobile phones, might extend to enterprises too. BusinessWeek reports in detail about this trend in The Mac in the Gray Flannel Suit.
Mac’s move to Intel CPUs is paying back. Apart for the cost decrease, it enables Mac computers to run Windows. Better yet with virtualization supported by Macs, switching between Windows and Mac OS on the same computer is a matter of a click. This is like a “safety net” for companies scared to entirely break with Microsoft. With Windows support, and more and more enterprise applications running on the web (or as SaaS), Macs are beginning to be seen as an option for companies, that is also very well received by employees.
iPhone email capabilities are also appealing business users as an alternative to RIM’s Blackberry, with the advantage that they can use iPhones for both work and entertainment. A NY Times article this week analyzes the threat that Apple supposes to RIM.
Although in terms of market share in enterprise, Apple penetration in computers and mobile email is still very small compared to Microsoft and RIM, the power of Apple’s brand and their iconic, trend-setting products are not to be disregarded.
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