Vista SP1 video: Is this a viral marketing campaign from Apple?
April 17th, 2008 | by Jose Miguel Cansado |The level of taste is not there. Whether a spoof or the real thing, this video of Vista SP1 is making Microsoft image sink even more, compared to the stylish Mac OS X.
If this video is part of a viral campaign, the awareness has clearly been created, but the associations that the video inspires are far from helping Vista and Microsoft. Microsoft should better start renewing their image. Soon people will be embarrassed to say they have Vista, and be associated with the level of taste of this video.
Just have a look at the blogsphere reactions: TechCrunch, Engadget or The rise and fall of Microsoft’s civilization: Caught on video.
Do you know anyone that is embarrassed to say they have a MacBook or an iMac?
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