Japan: Mobile Phones and Fashion

Softbank spring collection

Each season Mobile Operators in Japan present their new handsets, often developed in exclusive by Japanese vendors as Hitachi, Sanyo, Panasonic or Kyocera.

See these articles with details on the latest models announced by KDDI and Softbank: KDDI spring’08 phones and Softbank 2008 Spring Collection.

It is interesting how Japanese operators manage the release of handsets with a seasonal renewal, like in the fashion industry. Not only that, but the handset as a fashion  item is becoming a reality: e.g. Softbank has reached an agreement with Tiffany’s for exclusive designs.

If this trend goes on, I wouldn’t be surprised to see soon mobile phones being presented in a runway as a fashion show.

Is this an specific behavior in Japan? or just an anticipation in Japan of what is coming for the rest of the world?

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